Greetings in business communication are important because they:
- Build rapport and create a positive atmosphere.
- Show respect for others involved.
- Establish professionalism and adherence to etiquette.
- Set the context for the conversation.
- Demonstrate cultural sensitivity in a global business environment.
- Enhance communication efficiency by signalling the start of a conversation.
In summary, greetings are crucial for establishing a positive, respectful, and efficient environment for effective business communication.