General Information
(E.g., attract new customers, generate leads, showcase products, etc.)
Target Audience
(Demographics, interests, behaviour)
(E.g., sign up, contact you, make a purchase)
Current Website
(E.g., usability issues, loading times, etc.)
Competitors and Inspiration
Branding and Visual Identity
(E.g., professional, playful, elegant, modern)
Functionality and Features
(E.g., animations, interactive elements, video backgrounds)
(E.g., payment gateways, CRMs, analytics tools)
Content
(Please list the pages if known, e.g., Home, About, Services, etc.)
SEO and Marketing
(E.g., Google Ads, Facebook Ads)
Technical Requirements
(E.g., WordPress, Shopify, custom-built site)
Timeline and Budget
Ongoing Support and Maintenance
(E.g., maintenance, updates, content changes)
Additional Information
Look and Feel (Design Aesthetics)
(E.g., minimalist, modern, vintage, corporate, playful)
(E.g., abstract, photography, illustrations)
(E.g., full-width, boxed, grid, masonry)
(E.g., serif, sans-serif, handwritten, bold, light)
(E.g., flat, 3D, subtle animations, hover effects)
(E.g., welcoming, professional, elegant, fun, luxurious, innovative)
Animations and Transitions
(Some animations can impact load time.)
Navigation and User Experience
(E.g., top navigation, side navigation, sticky menu)
(E.g., users can find information quickly with minimal clicks, more exploratory with links leading to in-depth pages)
Responsiveness and Mobile Design
Typography and Readability
(E.g., font sizes, line spacing, and contrast considerations for accessibility)
(E.g., heading fonts vs body fonts, bold vs light, uppercase vs lowercase)
Colour and Mood
E.g., warm, cool, pastel, bold)
(E.g., trustworthy, energetic, calming, vibrant)
Visual Hierarchy
(E.g., bold headlines, call-to-action buttons, emphasised key messages)
(E.g., imagery, headlines, featured products)
(Minimal, spacious, balanced)
Footer and Additional Elements
(E.g., social media links, quick links, newsletter sign-up, copyright
information)
(E.g., full-width footer, multi-column layout, small compact footer)
